Media globalization is characterized by convergence. Companies that own a television station, newspaper, radio station, and even online new station. Media convergence definition in the cambridge english. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Technological convergence, media convergence and organizational convergence have helped change the way in which news is made. Media convergence meaning in the cambridge english. With the development of technology in different platforms and operations such as television, internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier.
In the media industries, the convergence phenomenon has been very rapid, and. Media convergence have become a vital element of life for many people. Dwyer critically analyses the political, economic, cultural, social, and technological factors that are shaping these changing media practices. Media practices and technology convergence perspectives chapter january 2016 with 46 reads how we measure reads. Media convergence issues in cultural and media studies. Warner brothers cross media convergence harry potter. In this book, jenkins introduces the reader to the ways in which these cultures converge in corporate, religious. Cross platform is the second component of media convergence. Study 76 terms chapter 1 media mass and cultural landscape. Critical viewpoints, for example, stress that media convergence has been. It takes completely separate ideas and smashes them together, so that were left with one big idea. It tends to initiate widespread changes in the organisation of journalistic work as well as.
The impact of globalization on crosscultural communication. Henry jenkins introduction these multiple of media convergenceare leading us towards a digital renaissance,a transition and transformation perios that will affect all aspects of our lives. Media is consumed and offered extensively today in many different types of formats. Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks. How does social media convergence bring more convenience to peoples lives.
Convergence and divergence in media different perspectives process ends, another starts and convergence and divergence can therefore follow after the other as well as running in parallel. In this lesson, well talk about cross media marketing, the art of integrating messaging across many mediums, and look at a few. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. The second definition of media convergence campbell discusses is cross platform by media companies. This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Media convergence is the merging or joining together of previously distinct. Media convergence definition with examples duration. Britannica encyclopaedia says, media convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Media convergence communication oxford bibliographies. For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Pdf media convergence as evolutionary process researchgate. The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games.
Cultural differences, convergence, and crossvergence as. Traditional media exists in the forms of hard copy which includes newspapers, books, journals, digest, encyclopedias, scholarly tomes, and magazines. To be able to use the terms synergy and cross media convergence using appropriate terminology in the right context. For example, think about releasing a story to the public in a print book form. May 08, 2010 these are some of the type of technolgies that faces convergence.
More so, because the term is implied in a number of related terms and ideas, including. In this article, we discuss technology convergence. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh harry potter film. With these technolgies media convergence have become very popular. Convergence is the process where several media channels come together to exist and operate in synergy.
Amazon is a good example of media convergence amazon. Media convergence changes journalism convergence is the keyword for one of the most amazing, new and ongoing processes changing mass communication, media companies and media landscapes. In this book, these privileged meanings of media convergence are challenged. With the new world of the internet comes a new form of journalism. Keeping consumers engaged engaged being the key word here and one youll read about throughout this article is essential in both marketing and sales campaigns. Movies which helped the movie benefit from synergy and cross media convergence. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. Both are films, but are also books, video games, cartoons, and action figures. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. This is especially apparent in the creative media sector. It uses its media outlets to crosspromote the content it produces and distributes. In the hyperconnected world of digital marketing and sales, its easy to lose the attention of those youre looking to punt a product to. Others tend to define convergence more narrowly and focus solely on.
Quentin tarantinos star wars digital cinema, media convergence, and participatory culture henry jenkins for me the great hope is now that 8mm video recorders are coming out, people who normally wouldnt make movies are going to be making them. Which of the following statements about cross platform media convergence is. The concept of media convergence ololadeganiyualabi. This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation. Analysing media coverage can help you understand your performance in terms of brand awareness and market presence. Cross media convergence and synergy in film industry duration. A substantial amount of research has been done on news production in. The difference between the two can be understood by the terms used in them. Either the merging of previously distinct media technologies resulting from digitization and computer networkingsome of which are covered elsewhere in this articleor an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. The term media coverage is used to refer to all blog articles, rss feeds, video content or other types of digital content produced by individuals or organisations other than your own company where your brand, products or services are discussed or shown. Media convergence, in reality, is more than just a shift in technology. Have you ever noticed how one brand seems to be everywhere you look. Media convergence meaning in the cambridge english dictionary.
Which of the following is one definition given in the textbook for the term media convergence. Newspapers and magazines print versions have seen major declines in readership and circulation since the mass adoption of the internet and the expectation of many web readers that content be free. Media mail shipping is a costeffective way to send educational materials. Cross media convergence by tearnna gardiner on prezi. Dvd digital video disc music and highdefinition television hdtv, and.
Media convergence has become one of the main types of data and information sources when considering internet usage today. What is the difference between crossmedia and transmedia. Here are some key passages from the book s introduction. How does social media convergence bring more convenience. A convergence is basically seen in every persons cell phone.
The example often cited in exams is of working title making use of its parent companys to gain access to bigger stars and a. It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties.
For example, news organizations no longer simply provide just print or audiovisual. Thanks to media convergence, we dont have to spend a fortune buying bunch of newspaper for job searching. This edited volume explores different meanings of media convergence and deconvergence, and. Researching media convergence and crossmedia news production. Or, it can be different media companies coming together on a product or service. Dedicated to an understanding of media markets, contents and uses as complex realities, defined by competing forces of media convergence and deconvergence. Apr 19, 2017 cross media convergence cross media convergence can be an artist working across a range of media. Media convergence meets deconvergence springerlink. Media convergence changes the rationality media industries operate in, and the way that media consumers process news and entertainment. Numerous books, chapters, and articles have been written on the topic of. They both combined to result in providing media convergence. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Media convergence opportunities and challenges media. It alters relationships between industries, technologies, audiences, genres and markets.
Next came the tv, and radio lost some of its appeal as people started watching television, which has both talking and music as well as visuals. The britannica encyclopedia defines media convergence as a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Pdf media convergence concepts katarzyna kopeckapiech. Start studying chapter 1 media mass and cultural landscape. Media convergence, phenomenon involving the interconnection of information. Convergence is exciting and is the new and up coming trend in journalism. Halestorm halestorm are an american rockheavy metal band.
When people firstly open their eyes in the morning, the first thing they might do is finding their phones and checking their social software, such as facebook, wechat or weibo. Corporate convergence is an impulse for media convergence, technological innovation and content supply. Approximation of individual media channels with a tendency to standardisation e. While most scholars argue that the flow of crossmedia is accelerating, odonnell suggests, especially between films and video game, the. Management must take steps to ensure that cross functionality does not create conflict and hinder communication within the team. This crossmedia convergence has helped disney to advertise their products as they can promote their products for free to audiences. Media convergence media convergence transmedia storytelling. Media convergence is the joining together of different mass communication formats and the internet.
Youtube channels pirates of the caribbean by hans zimmer meets metal erock331 example 2. Media convergence is realised in multichannel publishing and cross media publishing systems. With media convergence, tim dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the internet as well as the activities, products and services that have emerged in the digital media space. Taking the primary duties of reporters and producers at local television news affiliates for example, smith, tanner, and duhe 2007 say that, in todays world of media convergence, tv news staffers are doing much more than just.
Chapter 1 media mass and cultural landscape quizlet. Using this definition, convergence might be present in any industry, but. I launched this site in june in anticipation of the release of my new book, convergence culture. Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs. Jenkins,2001 media convergence is the coming together of computing. Media researchers have been interested in the problem of media convergence since the 1980s. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. What emerged are new strategies of content development and distribution designed to increase the synergy between the different divisions of the same company. It raises new possibilities and new and not so new questions for media audiences. Feb 01, 2010 acquisitions advertising argued argument audience australia billion broadband broadband network broadcasting cable canadian capitalism cent changes channels chapter commercial companies competition concentration consolidation consumer cross media ownership crtc cultural democracy devices digital media distribution diversity economic facebook. Which of the following statements about cross platform media convergence is false. In an age of media convergence, she did not need traditional record labels to reach her fans.
Mar 12, 20 this movie demonstrates many examples of technological, economic, and cultural convergence. Books were rereleased by the films posters as the book covers. Media convergence definition with examples youtube. Quentin tarantinos star wars digital cinema, media. Nov 20, 2018 one major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Synergy the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined greater product convergence the combining of different forms of media in order to make a single form of media such as computers and television different form. Aug 01, 2018 a lot of confusion comes due to using these as buzzwords to describe any strategy involving more than one media platform by people working in advertising. Can someone please explain to me what cross media convergence is. It has come about because of the convergence of old and new media technologies as well as the convergence of old and new media organizations to form immensely powerful transnational media conglomerates. A lot of confusion comes due to using these as buzzwords to describe any strategy involving more than one media platform by people working in advertising. Warner brothers cross media convergence harry potter posted on march 12, 20 by sweenycharlie2 i found some work on the blog whihc explains about the different types of convergence used in the advertisement of one of the harry potter films. Media convergence policy issues oxford research encyclopedia. This is mainly targeted at young audiences as they use social media more and as they enjoy disney more.
Mar 16, 2016 t he journalism industry is always changing. One frequently used combination is television, newspapersmagazines mobile devices and internet. Media deconvergence has also been used to refute the idea that technological convergence is favoured by deregulation, because technological convergence introduces new challenges, such as the protection of privacy or the respect of s, which require new policies and regulations. The crossmedia convergence between disney and abc and espn has lead to them becoming vertically intergrated. Media convergence is the joining of several distinct technologies into one. Definitions of crossmedia the term crossmedia is often explained as something that includes the distribution of content e. Media convergence is the joining, or converging, of distinct technologies into one. Chapter two media globalization summary in this chapter you will discover. This service has restrictions on the type of media that can be shipped. Media convergence makes a distinction between three general types of media. On july 29 th 2014, second trailer was released exclusively on yahoo.
Importance of cross media convergence and synergy in. For much of modern history, the different types of media books, newspapers. Media convergence transmedia storytelling britannica. Media mail rates are limited to the items listed below. Convergence meaning in the cambridge english dictionary.
A digital photograph, for example, can be shot and circulated. The development of road infrastructure works as one of the most important inputs of production and overall economic activities all around the global. As technology advances, convergence of media change to keep up. May 15, 2017 technology convergence describes this phenomenon so you can try to wrap your head around what the future of technology will hold, and why it is not just taking over, but expanding the marketplace.
They communicate with their fans through facebook and twitter and other social media. With new media startups beginning to attract large audiences to their sites on the internets world wide web, the established media companies are taking notice, starting to. Organizational cross functionality or connectivity is essential to innovation because it brings together a diverse group of people from different functional backgrounds. Cross media convergence is really a business studies term and refers to companies coming together vertically or horizontally or both. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. This process of media convergence, in which new technologies are accommodated by existing media industries, has broader implications for ownership, media practices and regulation. If you havent yet heard of or started practicing media convergence, then now is the time. There are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, worldwide deregulation trends. It provides books that are one of the oldest media forms with one of the newest media forms the internet. How to work better at the intersection of tech, creativity, and media. Media convergence definition with examples nadya hudaya. Technological convergence is a theory which refers to the tendency for technologies that were. Concentration of media ownership also known as media consolidation or media convergence is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Study 45 terms midterm 1 scom 2050 chapter 1 flashcards.
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