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Jun 25, 2010 handbook of marketing scales multiitem measures for marketing and consumer behavior research 2nd ed. The handbook of management scales is a collection of previously used multiitem scales to measure constructs in empirical management research literature. This book is one of a series on consumer marketing from the publisher, new strategist. Volumes 14 of the marketing scales handbook are available in hardcopy format in the reference stacks. Dec 10, 2010 the handbook of marketing scales, third edition, represents a clear and userfriendly collection of multiitem, selfreport measures developed and frequently used in consumer behavior and marketing research. Key featuresmore than 150 scales are included in the handbook.
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